| Athena, French lingerie brand has recently create the event in launching its partnership with the French Athletics Federation. 4 athletes featured naked in a campaign to promote Happy underwear. Surprising Press kits deliveries for journalists and the broadcast of a making-of where we could see people involved in the project either nude or wearing their Happy boxers contributed to make this campaign a buzz in France | |
| Titulo | Athena Business Case |
| Titulo (língua original) | Cas Athena |
| Agência | HAVAS 360 |
| Campanha | Naked Athletes |
| Anunciante | Eminence |
| Marca | Athena Happy |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
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| Tipo de Mídia | Case Study |
| Director executivo criativo | H...es P....et Somente assinantes |
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