| Mercedes-Benz has experimented a new way to convince drivers of the efficiency of their PRE-SAFE® precrash system which detects obstacles and dangers and makes eventual emergency stops quickly. At crossing with a poor visibility, screens have been set up showing as a film the other road (as a window) demonstrating people that danger was often closer than you could imagine. This Ambient campaign has received several recognitions this year. | |
| Titulo | Transparent Walls |
| Agência | Jung von Matt/365 |
| Campanha | Transparent Walls |
| Anunciante | Daimler AG |
| Marca | Mercedes-Benz |
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| Posted | Julho 2011 |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Ambient |
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