Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. A special software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. |
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| Titulo | Last Call |
| Agência | Jung von Matt / Spree |
| Campanha | Last Call - 13th Street |
| Anunciante | NBC |
| Marca | 13th Street |
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| Posted | Março 2010 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Mercado | Somente assinantes |
| Produtora | F..m D...xe Somente assinantes |
| Director executivo criativo | M....as S....er Somente assinantes |
| Director executivo criativo | W....ng Sc.....er Somente assinantes |
| Director criativo | A....as H...e Somente assinantes |
| Director criativo | P...r G...t Somente assinantes |
| Director criativo | Ch.....an K...l Somente assinantes |
| Redator | P...r G...t Somente assinantes |
| Redator | A....as H...e Somente assinantes |
| Produtor da agência | J...a C...er Somente assinantes |
| Supervisor de conta | F....is H...el Somente assinantes |
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