| Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about the dying mothers, chronicled for their children.
To promote "A Mother's Legacy," a small insert was placed inside the iPod's see-through package container. Loaded onto the special iPods were a podcast, pictures and a video all relating to the book. In the first two months the equivalent of approximately $54,000 USD was raised for Tomorrow Trust with over 1,500 books and all the limited edition package iPods sold out. The effort won a Bronze at the Loerie Awards |
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| Titulo | iPod Baby |
| Agência | TBWA\Hunt\Lascaris Johannesburg |
| Campanha | iPod Baby |
| Anunciante | Tomorrow Trust |
| Marca | Tomorrow Trust |
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| Posted | Setembro 2008 |
| Produto | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Case Study |
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| Redator | D...d Ed....hy Somente assinantes |
| Fotógrafo | G...am Ki....nn Somente assinantes |
| Director criativo | D...n St.....on Somente assinantes |
| Director de arte | J...in W...ht Somente assinantes |
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