Unique Test Drive

Try & Volkswagen presents one of the first ever test drive printed on a ad. Everyone can download an app to test the driving on the road printed on the ad. 3 options are proposed: in lane Assist mode, the phone vibrates as the car gets close to the side of the road. In Adaptive Lights mode, the lights follow the curve of the road. And in adaptive Cruise Controle mode, the car maintains a safe distance from the car in front. With augmented reality, Volkswagen demonstrates its innovative technologies.
TituloTest Drive
Agência
Campanha Das Auto
Anunciante Volkswagen
Marca Volkswagen

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

PostedMarço 2011
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
Tipo de Mídia Mobile
MercadoSomente assinantes