To stand out in the crowded automotive outdoor space, Skoda Sweden and its agency Nord DDB used a smart trick to actually place the brand inside its competitors’ vehicles. How so? Well, the brand's posters were shrunk and tactically placed in parking lots in Stockholm, at exactly the level of a car’s rear view camera. When drivers parked their cars, the ad appeared directly on their dashboard screens, with messages such as: “We got into your car. Now get into ours.” They didn’t see that one coming from a challenger brand which which won a Silver Lion in Media at Cannes