Whether it’s texting, taking a phone call, or sending emails, cell phone use is associated with higher rates of dangerous driving and fatal car crashes. In Germany, the use of a mobile phone is forbidden if the vehicle is moving, but still around 10% of all car accidents are linked to the use of mobile phones. The German Road Safety Authority (DVR) with agency Jung von Matt helped with this radio stunt. During a regular radio program an actor posing has a driver using his mobile phone, called in to the show while on air. The listeners experienced a live car crash: a real demo showing that making phone calls while driving can kill. The impact of this outside the box radio commercial was impacting