The brand decided to mimic the effectiveness of its new product by cleaning the vandalized and dirty statue of King Umberto in Seregno, an Italian city. Passers-by halted and stared, as a temporary canopy concealing the statue was erected while pictures of the King dressed in underwear “waiting for the launderette” was displayed on the covers. A Samsung Samsung Eco Bubble Washing Machine was installed beside the statue as the real cleaning process began. The “clothes” were taken of the King and placed in the washing-machine to clean. The statue was revealed a week later to a large crowd – the statue was now completely cleaned and back to its former glory. The brand will continue to renovate statues in other major Italian cities – further fueling the brands image
Titulo | Naked Statue |
Agência | Leo Burnett Milan |
Campanha | Naked Statue |
Anunciante | Samsung |
Marca | Samsung Eco Bubble |
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Posted | Dezembro 2011 |
Sector Empresarial | Somente assinantes |
Tipo de Mídia | Case Study |
Director criativo | P...o De.....is Somente assinantes |
Director executivo criativo | Ri....do Ro....io Somente assinantes |
Redator | L...a Ce.....ni Somente assinantes |
Director de arte | A....ra Ba.....ta Somente assinantes |
Director de arte | S...na ..y Somente assinantes |