Butterflies are fascinating creatures but pollution and loss of habitat threaten butterfly species with extinction. NABU, Gremany’s largest nature conservation organization, wanted to call attention to this problem and help conserve their valuable habitats. For that reason, NABU started a campaign named “keep them flying”. NABU created flipposters to protect them through donation. With one euro coin, the flipposters are activated; the images of butterflies are rotating quickly which created the impression of colorful butterflies fluttering over the surface of the image. This campaign is also available on smartphone enabling people to share with friends and keep them flying.
Titulo | Keep them flying |
Agência | Leo Burnett Germany |
Campanha | Keep Them Flying |
Anunciante | Nature and Biodiversity Conservation Union |
Marca | NABU |
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Posted | Novembro 2015 |
Sector Empresarial | Somente assinantes |
Tipo de Mídia | Exterior |
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Director criativo | Ha......rgen K�....rer Somente assinantes |
Chief Creative Officer | A....as P...i Somente assinantes |
Redator | Be....in M...el Somente assinantes |
Director de arte | H..o M...a Somente assinantes |
Director de arte | Ha......rgen K�....rer Somente assinantes |
Produtor da agência | N...i W...r Somente assinantes |
Programador | V...or Ki.....kij Somente assinantes |