34 million people pass Piccadilly Circus every year. How can an advertiser distinguish itself there? It is related with the perspective. McDonald's and its agency have created a lighting moving poster with which each walker had the possibility to interact in presenting himself
| Titulo | Piccadilly Circus |
| Agência | Leo Burnett |
| Campanha | Piccadilly Circus - McDonald's |
| Anunciante | McDonald's |
| Marca | McDonald's |
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| Posted | Dezembro 2009 |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Exterior |
| Director criativo | Jo....an B...ey Somente assinantes |
| Equipa criativa | M...y V...i Somente assinantes |
| Equipa criativa | G...y M...s Somente assinantes |
| Produtor | C...re T...or Somente assinantes |