| Titulo | The CARE Centre |
| Agência | Saatchi & Saatchi |
| Campanha | The CARE Centre - Chabad Addiction Rehabilitation Centre |
| Anunciante | Chabad Addiction Rehabilitation Centre |
| Marca | Chabad Addiction Rehabilitation Centre |
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Facebook as a window opened to real life
Saatchi & Saatchi South Africa has used one of the most effective way to advertise to the young generation: Facebook. A popular woman's falling into drugs and addictions has showcased her life on Facebook to promote The Care Center, increasing public awareness of drugs and addiction risks. Shocking his own circle, a way to talk about drugs…