Enter a place where traditional advertising is banned

Worldwide 20 million people are blind as a result of cataracts, the general public are mostly unaware that it can get cured for just 50 Swiss Franc. Christoffel Blindenmission wanted to express this concept in a place known for its affluence. The Dolder Grand Resort hotel in Zurich is known for its interior design and its selected artwork. The association and its agency created an art installation with 50-franc-bills that showed faces in their shadows when light was directed on them. These shaped faces represented real patients waiting to be cured with the following message: "Bring a person back from the dark". An easy donation system was set up. During the period of the exhibition, the average donation and the global amount increased significantly
TituloShadow Faces
Agência
Campanha Shadow Faces
Anunciante Christoffel Blindenmission
Marca CBM

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovembro 2013
Sector EmpresarialSomente assinantes
Tipo de Mídia Ambient
Comprimento
Supervisor de conta Is....le J...n Somente assinantes
Director executivo criativo P....pp S....al Somente assinantes
Redator Wo....ng B..k Somente assinantes
Director de arte Va....in C...i Somente assinantes
Director de arte P..l L...n Somente assinantes