| Titulo | Special K Tweet Shop |
| Agência | Misschief PR |
| Campanha | Tweet Shop |
| Anunciante | Kellogg's |
| Marca | Kellogg's |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Produto | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Promoções e eventos |
| Director de publicidade | S...h C..e Somente assinantes |
| Director criativo | ..n G...er Somente assinantes |
Birth of the Tweetshop
Kellogg’s has organised a special operation to launch the new Special K Cracker Crisps Range. With its agency they have rent and set up a temporary shop in the streets of London. Instead of paying with money, people could get the products in tweeting about it with the special hashtag. Thus, they have combined POS and social media promotion to give the new products a real showcase