Apotek Hjärtat blows life into a digital screen

In a Stockholm subway commuters were introduced to Apotek Hjärtat new line of hair care products. The digital billboards on the platforms were animated in a surprising way. At the arrival of the trains, the hair of the models were suddenly blowing in the wind. The digital screens were equipped with ultra sonic sensors that enabled the activation of the short film.
TituloBlowing in the Wind
Agência
Campanha Blowing in the Wind
Anunciante Apotek Hjärtat
Marca Apotek Hjärtat

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Digital Billboard/Poster
Comprimento
MercadoSomente assinantes
Director criativo A....as Ul....us Somente assinantes
Redator Ma....te G....ck Somente assinantes
Director de arte L..s B�....und Somente assinantes
Director de contas S..a Cl....ar Somente assinantes
Account Manager J...ie St.....ed Somente assinantes
Designer gráfico L...a P...on Somente assinantes
Designer gráfico J..s Sj....gh Somente assinantes
Motion Design N...e A...n Somente assinantes
Digital Producer S...a Sw.....org Somente assinantes
Other An....ie K..l Somente assinantes
Fotógrafo El.....th F...g Somente assinantes
Produtora ST......LHM Somente assinantes
Supervisor de publicidade F....ik Ku....rg Somente assinantes