Dell Technologies - "Dell Technologies" by PHNX Awards 2023
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| Titulo | Dell Technologies |
| Agência | VML |
| Campanha | Dell Technologies Brand Identity |
| Anunciante | Dell |
| Marca | Dell Technologies |
| Data da primeira Transmissão/Publicação | 2023 / 1 |
| Produto | Brand identity |
| Sector Empresarial | Computadores pessoais, PDAs e calculadoras |
| História | Dell Technologies is among the world’s leading technology companies, but their existing visual identity didn’t reflect that leadership. The organization decided it was time to evolve, starting with an updated strategy to inform a transformational brand identity aligned with the essence of the brand, without changing core elements of the identity like the logo, typography or color palette. The new identity originates from the iconic “E” in the Dell Technologies logo. This single graphic was a catalyst to spark forward momentum and build collective impact—central ideas to the brand strategy. An expanded color palette, tone-on-tone color, thoughtful photography and illustration completed the system. Global creative from 500 Dell Technologies team members and 550 agency creatives across 36 agencies now leverage this identity, creating an ownable look and feel that still feels connected to who the brand has always been, while more clearly demonstrating the innovative nature of the organization. |
| Tipo de Mídia | Identidade corporativa |
| Comprimento | |
| Liz Matthews | SVP, Global Brand & Creative |
| Lisa Bennett | VP, Global Brand & Head of Dell Blue |
| Michelle Daniels | Director, Global Brand |
| Megan Stohr | Creative Director, Experiential |
| Andrea Alfonso | Director, Global Campaign Strategy |
| Joel Davis | Executive Creative Director |
| Rachael Jones | Senior Consultant |
| Myriam Darmon | Brand Education & Governance |
| Paige Gregory | Creative Director, Dell Blue |
| Kip Farrar | Editor/Animator, Dell Blue |
| Ann Carey | Executive Director, Client Engagement |
| Allie Ritter | Group Director, Client Engagement |
| Ally Reis | Associate Director, Client Engagement |
| Jenny Anderson | Supervisor, Client Engagement |
| Saira Khan | Assistant Account Manager, Client Engagement |
| Gabriel Hayes | Senior Project Manager |
| Robb Smigielski | Chief Design Officer |
| Meghan Still | Executive Design Director |
| Andrew Shephard | Group Design Director |
| Rachel Negahban | Design Director |
| Carolyn Pokorney | Senior Designer |
| Jason Borzouyeh | Group Design Director |
| Quinn O’Connor | Designer |
| Justin Ebert | Executive Creative Director |
| Niraj Zaveri | Executive Creative Director |
| Jorik Houweling | Group Director, Strategy & Insights |
| Ashley Gill | Executive Client Director |
| Katie Mancini | General Manager |
| Rob Watchmaker | Senior Strategist |
| Kristina Chiappetta | Executive Strategy Director |