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ONETOUCH - "Sexually Religious (Film)" by PHNX Awards 2023

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TituloSexually Religious (Film)
BriefONETOUCH is a condom brand which stands out for helping and preventing the pregnancy problem and STD.
The brand intended to raise awareness about how to use condoms correctly in Thai teens. As we all know, sex and Thai society are rarely discussed. Leading to more unwanted pregnancy and unsafe abortion. On the other hand, superstition and belief are what they are really into.
So we let them face their fear and carry out what they believe.
Agência
Campanha Sexually Religious
Anunciante THAI NIPPON RUBBER INDUSTRY
Marca ONETOUCH
Data da primeira Transmissão/Publicação 2022 / 10
Produto Condom
Sector Empresarial Contraceptivos e testes de gravidez
História ONETOUCH, a Thai condom brand, wants to encourage more people to use condoms, but people may not believe it if they are told to do so. As a result, the ONETOUCH condom package must be designed in the shape of a talisman cloth that Thai people believe will prevent bad things from happening in life, as well as a spell to help dispel pregnancy. Unintended and sexually transmitted diseases, as well as a spell instructing on the proper use of condoms. So, We were distributed 5,000 condoms for free during Halloween, one of the festivals where people can party and have the most sex. Handed by "Mae Nak Phra Khanong's ghost" ,The well-known Thai ghosts is died while pregnant to raise awareness. - 997,500 Organic Views - 156,710 Organic Engagement - 935 Total Comments
Tipo de Mídia Packaging, marcas e design
Comprimento
CCO Dissara Udomdej
Creative Director Chalermpol Bowonruttanapran
Creative Group Head Kodchakorn Kitasilp
Senior Copywriter Chanol Tareetanatip
Art Director Phunumrin Chanthima
Design Director Wasuthan Supeera
Design Manager Kuntida Muenyut
Senior Graphic Designer Atcharaporn Duangdee
Account Director Chutikarn Ounhachoke
Chief Creative Officer Dissara Udomdej
Creative Director Chalermpol Bowonruttanapran
Creative Group Head Kodchakorn Kitasilp
Senior Copywriter Chanol Tareetanatip
Art Director Phunumrin Chanthima
Account Director Chutikarn Ounhachoke
Design Director Wasuthan Supeera
Design Manager Kuntida Muenyut
Senior Graphic Designer Atcharaporn Duangdee