Dove - "The Real Cost of Beauty" by PHNX Awards 2023
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| Titulo | The Real Cost of Beauty |
| Agência | Razorfish |
| Campanha | The Real Cost of Beauty |
| Anunciante | Unilever |
| Marca | Dove |
| Data da primeira Transmissão/Publicação | 2022 / 10 |
| Produto | Brand purpose |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História | Every year, 66+ million Americans experience appearance hate – an epidemic of discrimination and self-hatred caused by toxic beauty standards. Appearance hate has an annual economic impact of $500+ billion, including severe physical and mental health effects, lost employment and productivity, low educational achievement, and even mortality. It’s not just an individual issue; it’s a public health crisis. But to drive real change, audiences need more than shocking statistics - they need to care. So we turned up the volume on a silent epidemic and showed that when it comes to “The Real Cost of Beauty," young people pay the biggest price. |
| Tipo de Mídia | Imprensa e publicações |
| Chief Creative Officer | Anthony Yell |
| Executive Creative Director | John Antoniello |
| GVP User Experience | Chad Hessoun |
| Creative Director | Michael Emerson |
| Creative Director | Daniel Portuga |
| Design Director | Cassie Meyers |
| Associate Creative Director | Eleni Tzaneros |
| Art Director | Christopher Rogan |
| Strategy | Malavika Rao, GVP |
| Strategist | Hailey Hirano |
| Strategist | Meera Shahin |
| Engineering | James Dawson, Associate Director |
| Senior Engineer | Spencer Colaco |
| GVP Social Media | Jessica Manfredi |
| Social Media Strategist | Megan McNiffe |
| VP Group Executive Producer | Jenny Lee |
| Executive Producer | Amber Richardson |
| Director | Anne Hollowday |
| Director of Photography | Adam Carboni |
| GVP Client Partner | Hetal Patel |
| VP Client Partner | Kyla Grant |