Titulo | The Real Cost of Beauty (Board) |
Agência |
Razorfish
|
Campanha |
The Real Cost of Beauty
|
Anunciante |
Unilever
|
Marca |
Dove
|
Data da primeira Transmissão/Publicação |
2022 / 10
|
Produto |
Brand purpose
|
Sector Empresarial | Saúde, higiene e produtos farmacêuticos
|
História | Every year, 66+ million Americans experience appearance hate – an epidemic of discrimination and self-hatred caused by toxic beauty standards. Appearance hate has an annual economic impact of $500+ billion, including severe physical and mental health effects, lost employment and productivity, low educational achievement, and even mortality. It’s not just an individual issue; it’s a public health crisis. But to drive real change, audiences need more than shocking statistics - they need to care. So we turned up the volume on a silent epidemic and showed that when it comes to “The Real Cost of Beauty," young people pay the biggest price. |
Tipo de Mídia |
Case Study
|
Chief Creative Officer |
Anthony Yell |
Executive Creative Director |
John Antoniello |
GVP User Experience |
Chad Hessoun |
Creative Director |
Michael Emerson |
Creative Director |
Daniel Portuga |
Design Director |
Cassie Meyers |
Associate Creative Director |
Eleni Tzaneros |
Art Director |
Christopher Rogan |
Strategy |
Malavika Rao, GVP |
Strategist |
Hailey Hirano |
Strategist |
Meera Shahin |
Engineering |
James Dawson, Associate Director |
Senior Engineer |
Spencer Colaco |
GVP Social Media |
Jessica Manfredi |
Social Media Strategist |
Megan McNiffe |
VP Group Executive Producer |
Jenny Lee |
Executive Producer |
Amber Richardson |
Director |
Anne Hollowday |
Director of Photography |
Adam Carboni |
GVP Client Partner |
Hetal Patel |
VP Client Partner |
Kyla Grant |