Colgate - "Paul" by PHNX Awards 2023
Filter results by
| Titulo | Paul |
| Agência | Red Fuse VMLY&R |
| Campanha | Smile lines ("Jaime", "Paul", "Valerie") |
| Anunciante | Colgate-Palmolive Company |
| Marca | Colgate |
| Posted | Março 2023 |
| Produto | Colgate |
| Sector Empresarial | Higiene oral |
| História | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
| Tipo de Mídia | Imprensa e publicações |
| Contribuição da agência | VML |