Titulo | Chillboards OOH Project Board |
Agência |
DDB Chicago
|
Campanha |
Chillboards
|
Anunciante |
Molson Coors
|
Marca |
Coors Light
|
Data da primeira Transmissão/Publicação |
2022 / 4
|
Sector Empresarial | Cervejas, sidras
|
História | With rising heat waves across the globe, especially low-income communities are hit by overheating as the areas they live in are not cooled by green areas and have less space between buildings. This means a highly unequal situation between rich and poor. Coors Light is a beer brand with the brand promise that it’s “made to chill”. So they wanted to come up with a solution that could help the target group by actually chilling them where they live. We created a new type of out-of-home where we combined the classic billboard with roofs. Using a special white paint that reflects 85% of sunlight, we created Chillboards: billboards on roofs painted with messages about the benefits of white paint. In this way we utilized the home environment by adding a design element that had a function, which could be experienced by those living in the buildings and worked as an exhibition when people saw it in online media. This not only raised the awareness of a global issue, it also helped an overheated community in Miami, Florida stay cool. |
Tipo de Mídia |
Case Study
|
DDB Worldwide |
Ari Weiss, Chief Creative Officer |
DDB Chicago |
Rodrigo Jatene, Chief Creative Officer |
adam&eveDDB |
Rick Brim, Chief Creative Officer |
DDB Chicago |
Colin Selikow, Executive Creative Director |
Nord DDB |
Simon Higby, Creative Director |
adam&eveDDB |
Andre Sallowicz, Creative Director |
NORD DDB CPH |
Tim Fremmich Andresen, Associate Creative Director |
NORD DDB CPH |
Anders Kure, Associate Creative Director |
adam&eveDDB |
Borja Iciz, Art Director |
adam&eveDDB |
Jess West, Copywriter |
DDB Chicago |
Lane Hedler, Jr. Art Director |
DDB Chicago |
Ken Bates, Jr. Copywriter |
DDB Chicago |
Matt Blitz, Head of Production |
DDB Chicago |
Rock Darlington, Group Executive Producer, Experience |
DDB Chicago |
Adine Becker, Executive Producer |
DDB Chicago |
Loreta Dilaveri, Producer |
DDB Chicago |
Andrea Diquez, Chief Executive Officer |
DDB Chicago |
Kiska Howell, SVP, Group Account Director |
DDB Chicago |
Julie Crimmins, Account Director |
DDB Chicago |
Dee Dee Morrow, Account Supervisor |
DDB Chicago |
Raneen Onallah, Account Executive |
DDB Chicago |
Milo Chao, Chief Strategy Officer |
DDB Chicago |
Baxter Holland, Group Strategy Director |
DDB Chicago |
Tabor Theriot, Project Management Director |
DDB Chicago |
Anya Twillie, Program Director |
DDB Chicago |
Jillian English, Director of Business Affairs |
DDB Chicago |
Chris Quinn, Talent Manager |
Molson Coors |
Michelle St. Jacques, CMO |
Molson Coors |
Marcelo Pascoa, Global VP, Coors Family of Brands |
Molson Coors |
Chris Steele, Marketing Director |
Molson Coors |
Alex Vertrees, Associate Marketing Manager |
Molson Coors |
Amber Dutra, Public Relations Manager |
Helo |
Set Free Richardson, Director |
Helo |
Brendan Kiernan, Co-Founder, Partner |
Helo |
Justin Moore-Lewy, Co-Founder Partner |
Helo |
Rupert Samuel, Chief Marketing Officer, Partner |
Helo |
Tom Webster, Experiential Creative Director/Partner |
Helo |
Mercedes Allen-Sarria, Executive Producer |
Helo |
Gabrielle Brattole, Experiential Producer |
Helo |
Efren Andaluz III (Andaluz The Artist), Street Artist |
WhiteHouse Post |
Brian May, Editor |
WhiteHouse Post |
JoJo Scheerer, Head of Production |
WhiteHouse Post |
Caitlin Grady, Executive Producer |
WhiteHouse Post |
Ryan Smith, Ryan Smith |
JSM Music |
Joel Simon, CEO/CCO |
JSM Music |
Jeff Fiorello, VP, Executive Producer |
JSM Music |
Norm Felker, Senior Producer |
JSM Music |
Andrew Manning, Senior Producer |
JSM Music |
Sharon Cha, Producer |
Carbon |
Tia Perkins, Head of Production |
Carbon |
Ian Bradley, Creative Director |
NORD DDB CPH |
June Filtenborg, Jr Creative |
NORD DDB CPH |
Sofie Engelbrecht, Jr Creative |