Federopticos - "Tent" by PHNX Awards 2023
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| Titulo | Tent |
| Agência | VML Madrid |
| Campanha | Not a Selfie |
| Anunciante | Federopticos |
| Marca | Federopticos |
| Posted | Março 2023 |
| Produto | Glasses |
| Sector Empresarial | Ópticas |
| História | With this campaign, we aimed to raise awareness through humor about the importance of getting our vision checked, identifying those not-so-subtle signs that indicate we should visit our professional at Federópticos. Sometimes it seems like we're taking a selfie when in reality we're trying to read what's on our phone. |
| Tipo de Mídia | Imprensa e publicações |
| Art Director | Adrián Ríos VMLY&R Executive Creative Director |