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Heinz Mayonnaise - "The Moment You Find Heinz" by PHNX Awards 2023

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TituloThe Moment You Find Heinz
Agência
Campanha THE DROP
Anunciante Kraft Heinz
Marca Heinz Mayonnaise
Data da primeira Transmissão/Publicação 2022 / 11
Sector Empresarial Maionese, ketchup, mostardas
História Brief: In Germany people buy mayonnaise on auto pilot based on what their moms bought and because Heinz is still just a small player in the category, this was a problem. We needed to activate shoppers to make a switch by proving that Heinz is the best tasting mayonnaise on the shelf. Insight: Hand on heart, we all abandon products in the supermarket, right? We find something better, and just like that the other product goes back on a random shelf where it doesn’t belong. Idea: We showed exactly what happens to inferior mayonnaise “The moment you find Heinz.” Through an integrated campaign, we humorously poked fun at the absurd abandoned places mayonnaises end up in the supermarket thanks to Heinz. We used cinema advertising, social media, OOH and digital OOH and even a POS display that collects abandoned mayo’s before they end up on the wrong shelf.
Tipo de Mídia Televisão
Comprimento
SERVICEPLAN GROUP Alex Schill, Global Chief Creative Officer
SERVICEPLAN GROUP Till Diestel, Chief Creative Officer Germany
SERVICEPLAN GERMANY Andy Wyeth, Managing Director Creative
SERVICEPLAN GERMANY Anna Lee Sønnichsen, Managing Director Account
SERVICEPLAN GERMANY Stefan Rehne, Creative Director Copy
SERVICEPLAN GERMANY Sebastian Simon, Creative Director Art
SERVICEPLAN GERMANY Daniel Azar, Senior Art Director/Concept
SERVICEPLAN GERMANY Benjamin Welke, Senior Art Director
SERVICEPLAN GERMANY Kathy Werning, Account Director
SERVICEPLAN GERMANY Julia Lückerath, Senior Account Manager
NEVEREST Torsten Gerst, Executive Producer
Stereo Films Berlin GmbH Markus Miarka, Director
Stereo Films Berlin GmbH Katharina Strauß, Executive Producer/Managing Director
MassiveMusic Berlin GmbH Joss Brightwell, Creative Director/Head of Production
Photographer Sven Görlich