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AT&T - "March Madness" by PHNX Awards 2023

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TituloMarch Madness
Agência
Campanha Even in the Madness of March
Anunciante AT&T
Marca AT&T
Data da primeira Transmissão/Publicação 2022 / 3
Sector Empresarial Serviços de telecomunicações
História They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beaters, and Cinderella stories. Adding to that madness are brands throwing elbows trying to capture audience attention. AT&T needed to stand out in the crowd and make the most of their longstanding NCAA sponsorship by giving fans of the tournament the one thing they were missing—a sure thing. After all, AT&T has the 5G network, security features, and very best trade-in deals to keep fans connected to the excitement.
Tipo de Mídia Televisão
Comprimento
Agencies Critical Mass & BBDO
Chief Creative Officer Val Carlson
Executive Creative Director Frank Dattalo    
Executive Creative Director Christiaan Welzel    
Creative Director James Leal-Valias    
Creative Director Minor LeBlond    
Associate Creative Director Carl Lukasewich    
Associate Creative Director Chantal Miyagishima    
Associate Creative Director Lin Oosterhoff    
Copy Lead Lauren Barrett    
Sr. Art Director Stephanie Gerbino    
Art Director William McKeown    
Copywriter Michelle Alig    
Designer Dean Alari    
Designer Caroline Hoang    
Designer Jackson Reed    
Executive Producer Sydney Woodman    
Senior Producer Tommy Costello    
Senior Producer Cale McArthur    
Associate Producer Marinna Breda    
Music & Sound Director Kirill Telichev    
Senior Sound Artist Dary Barclay    
Senior Sound Artist Christopher Vail    
Strategy Director Joanna Mathews    
EVP, Client Partner Stacia Parseghian    
Senior Account Director Austin Tatum    
Account Director Frankie Martin    
Account Coordinator Austin Kaplan    
Project Manager Lisa Del Castillo    
Project Manager Thai Quoc Dinh    
QA Erin St. Clair    
Asset Manager James McNeil    
Media Agency Hearts & Science
Production Company Hungry Man
Editorial Arcade
VFX Framestore
Graphics LVLY
Music and Sound Lime