Otot - "Follow me home" by PHNX Awards 2023
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| Titulo | Follow me home |
| Agência | The Circus |
| Campanha | Follow me home |
| Anunciante | OTOT |
| Marca | Otot |
| Posted | Março 2023 |
| Produto | Collaboration of a charts leading singer and influencer with a non-profit organization that provides shelter for homeless teenagers |
| Sector Empresarial | Cultura, ócio e desporto |
| História | The creative idea is based on a collaboration with a performing artist and influencer with almost 1.5 million followers on social media. Anna Zak, the biggest and most popular pop-star in Israel released a song with her personal mobile number, that all teenagers in Israel could recite by heart. They called her non-stop, to the point she had to shut the line down. The collaboration we initiated targeted a very specific and extremely relevant audience. The main fan-base of the artist are teenagers, exactly the same ages as the teens who were thrown out of their homes and Otot helps provide a shelter for. There are thousands teen in Israel that were thrown out of their home because of abuse or their sexual orientation, and they are forced to live on the street. We had to generate awareness to Otot's help line, who provide them a safe place and shelter. We approached Anna for the good of the teens who need home, and already know her number by heart, so they have an easy access to a help line that can provide them a shelter and a home. The kick-start of the campaign was on July 19, 2022 with Anna Zak herself that posted on her IG that she donated the number for Otot's help line. Within a couple of hours all news outlets on TV, radio, and web covered the story. In the span of a day, it became the most talked-about event in the country. And the results? A 1000% growth in calls to "Otot" help center Dozens of new donors (private individuals and brands) and volunteers And most importantly – dozens of teenagers who found home. |
| Tipo de Mídia | Viral |
| Comprimento |