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La Laitière - "the milkmAId" by PHNX Awards 2023

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Titulothe milkmAId
Agência
Campanha the milkmAId (AI)
Anunciante Nestlé
Marca La Laitière
PostedNovembro 2022
Sector Empresarial Sobremesas lácteas
História The Rijksmuseum's research team recently revealed new objects hidden in the Vermeer’s Milkmaid, propelling it into the center of conversations.But in France, The Milkmaid is also one of Nestlé's most iconic yogurt. An opportunity for the brand to reveal even more...Less than 24 hours after these discoveries, we reveal things not inside, but outside the painting using AI outpainting new possibilities.With almost 1000 iterations and prompts, we revealed to the world an extended version of The Milkmaid, now with many people who patiently admire her while she prepares her delicious yoghurts. With 0€ media budget, this first ad created with AI outpainting technology was event featured in the most watched TV news in France. More than 350 years after its creation, Nestlé has revealed a new facet of this masterpiece, which proves, as this famous brand signs, that it is so pleasurable good to take the time.
Tipo de Mídia Interatividade
Marketing Director
Director de publicidade
President
President
Director criativo
Director criativo
Director de arte
Director de arte
Business Affairs
Account Manager
Motion Design