AdForum
phnx-awards logo PHNX Awards

PHNX Awards

Prémio criativo
Paris, França
Dove - "#DetoxYourFeed" by PHNX Awards 2023

Filter results by

Titulo#DetoxYourFeed
Agência
Campanha Toxic Influence
Anunciante Unilever
Marca Dove
Data da primeira Transmissão/Publicação 2022 / 4
Sector Empresarial Saúde, higiene e produtos farmacêuticos
História The harmful advice, trends and products promoted by toxic influencers are creating a self-esteem crisis among teenage girls: 92% want to change the way they look, and 1 in 2 girls follow an influencer that makes them feel less confident. Our brief was twofold: firstly, to highlight the scale and harm of toxic trends across social platforms for parents, who are often unaware of what their daughters are seeing; and secondly, to help girls recognize and avoid toxic advice online. Tragically, toxic advice has now become so common, girls don’t even realize it’s toxic anymore. Our goal was to create a single, shareable film that would be relatable for both parents and their teen daughters, which spotlighted the issue as well as educating parents about resources from the Dove Self-Esteem Project they could use to help their daughters detoxify their feed.
Tipo de Mídia Viral
Comprimento
Mercado Estados Unidos
Produtora
Agência de Mídia
PR Agency
Agency
Global Executive Creative Director
Global Creative Director
Redator
Director de arte
Design Lead
Global Client Director
Executive Vice President Alessandro Manfredi, Global Dove
Dove Masterbrand Leandro Barreto, Global Brand Vice President
Dove Masterbrand Edoardo Briola, Global Brand Director
Dove Masterbrand Leslie Golts, Global Brand Manager
Dove Masterbrand Amalie Thompson, Global Assistant Brand Manager
Dove Masterbrand Zoe Eungblut, Global Brand Director Digital
Dove Masterbrand Juliette Crouzet-Mertens, Senior Global Digital Manager
Executive Creative Director Daniel Fisher, Global Executive Creative Director (Unilever) & Special Projects
Global Creative Director Francesco Grandi
Copywriter Phil Gull
Art Director Helen Giles
Integrated Sian Hughes, Design Lead
Global Client Lead Jo Bacon
Global Managing Partner Sam Pierce
Global Business Director Georgie Howard
Global Account Director Carmen Vicente Soto
Digital Account Manager Olivia White
Project Manager Katie Morrell
Project Manager Zahra Mair
Head of Integrated Production (Unilever) James Brook-Partridge
Lead Senior Film Producer Stephanie Warner
Senior Film Producer Sally Miller
Assistant Producer George Ward
Assistant Producer Eva McAlpine
Senior Art Producer Chloe Jahanshahi
Chief Strategy Officer Ben Kay
Strategy Partner Ila De Melloa Kamath
Strategist Yolanda Davis