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Chupa Chups - "More to Explore 3" by PHNX Awards 2023

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TituloMore to Explore 3
Agência
Campanha More to Explore
Anunciante Perfetti Van Melle
Marca Chupa Chups
Data da primeira Transmissão/Publicação 2022 / 5
Sector Empresarial Doces
Filosofia The new Chupa Chups XXL print campaign from Serviceplan Group is out of this world ‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok. And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors – Cola, Apple, Strawberry and Tutti Frutti – open up imaginative new worlds, ready to be discovered.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Global Head of Art
Director de arte
Managing Partner
Fotografia / Illustration
Marketing Director