Alcaldía de Soacha - "The Most Wanted Portrait" by PHNX Awards 2021
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| Titulo | The Most Wanted Portrait |
| Agência | Sancho BBDO |
| Campanha | The Most Wanted Portrait |
| Anunciante | Alcaldía de Soacha |
| Marca | Alcaldía de Soacha |
| Data da primeira Transmissão/Publicação | 2021 / 4 |
| Sector Empresarial | Governo e outras instituições |
| Legenda | Justice is not a game. But games will help us bring justice |
| História | Soacha is one of the largest municipalities in Colombia. But it is also one of the places with the most cases of informal crimes (164 robberies a day, 133 criminal gangs. And 110 homicides in 2020). The problem is that although the Police do their best, creating a handmade spoken portrait takes too long and justice is often not achieved. However, there is a technology with very high levels of customization, which allows you to create almost real characters in less time: video games. Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology, to use video games as a working tool in order to create faster and more real spoken portraits. After the training, the Cundinamarca Police provided the resources to create more than 100 spoken portraits in the first 20 days. The portraits were made public through a poster that was circulated in the municipality, on social networks and reached national media. Also, there is even a reward of up to $1.500 USD for any information that helps to catch criminals. The initiative was presented to the government to be replicated throughout the country and is already under study to be endorsed by the Sociedad Científica de Retratistas Colombianos. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produção | Juan Gomez |
| Chief Executive Officer (CEO) | Carlos Felipe Arango |
| Director executivo criativo | Daniel Calle |
| Director executivo criativo | Andrés Luque |
| Motion Graphics | Ricardo Solano |
| Chief Creative Officer | Sergio León |
| Director criativo | Jerónimo Zapata Trejos |
| Redator | Jerónimo Zapata Trejos |
| Produção | Flare Bogotá |
| Chief Creative Officer | Mario Lagos |
| Director executivo criativo | Jhonny Victoria |
| Director criativo | Diego Julian Rodriguez |
| Director de arte | Rodrigo Hernández |
| Redator | Sebastián Suárez Gnecco |
| Director de arte | Camila Cabra |
| Produção | Pocho Giraldo |
| Produtor executivo | Alejandro Bernal |
| DP | Nano Carulla |
| Audio Studio | Hastings Audio Network |