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IBM - "Second Life" by PHNX Awards 2021

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TituloSecond Life
Agência
Campanha Second Life
Anunciante IBM
Marca IBM
PostedJulho 2020
Sector Empresarial ISP comercial, serviços e engenharia informática
Filosofia Japan now has the world’s oldest population, with more than one in four citizens over 65. And with life expectancy at 85, retirees are looking at 20+ years of potentially feeling lonely and unproductive. To meet the challenge, and help seniors find their calling after retirement, IBM’s Second Life app cross-references occupational data with participants’ unique personality traits, via Watson's deep personality cognitive analytics. The campaign gained over US$3mm in media attention, 46 million impressions while helping over 43,000 seniors find passions they may never have been able to identify.
Tipo de Mídia Interatividade
Comprimento
Produtora
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director assistente criativo
Senior Copy Editor
Senior Art Director
Director de arte
Director de arte
Director de arte
Designer
Designer
Video Content Director
Production Director
Creative Services Director
Motion Design
Redator
Redator
Diretor dos Negócios
Account Manager
Executivo de contas
Realizador
Assistant Director
Director técnico
Director técnico
Backend Engineer
Frontend Engineer
Frontend Engineer
Project Manager
Project Manager
Project Manager