Gollo - "Streetvertising" by PHNX Awards 2020
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| Titulo | Streetvertising |
| Agência | McCann-Erickson Centroamericana |
| Campanha | Streetvertising |
| Anunciante | Gollo |
| Marca | Gollo |
| Data da primeira Transmissão/Publicação | 2020 / 2 |
| Produto | Gollo Moto |
| História | Costa Rica is the third country that uses Waze the most in Latin America: 40 days and 960 hours listening Waze telling you where traffic jam is less dense. How Gollo, the largest motorcycle store in the country, could tell all drivers that the only solution to eliminate traffic jam is buying a motorcycle? Listening to the most reliable person on the road. Gollo presents: Streetvertising. We hacked WAZE turning street names into Gollo ads to sell motorcycles.How did we do it? Easy. We enter Waze Editor, we used the platform data to locate the unnamed streets with traffic jam, and we name them with Gollo motorcycle Ads and 24 hours later, Boom! More than 800 streets were heard by drivers. In addition, we convert each new street into a discount code and invite drivers to find them and use them in our e-commerce gollotienda.com to buy their new motorcycle. |
| Comprimento | |
| CCO | Huelander Escalante |
| Creative Director | Kimbo Brenes |