Auriga - "DataXmas" by PHNX Awards 2020
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| Titulo | DataXmas |
| Campanha | Data Xmas |
| Anunciante | Auriga Productions |
| Marca | Auriga |
| Data da primeira Transmissão/Publicação | 2019 / 12 |
| Produto | Self Promotion |
| Sector Empresarial | Outros |
| História | Challenge: As always, Christmas arrives, and our marketing clients receive millions of gifs, and most of them go unnoticed. In order to generate a memory of our agency and our gift does not end up in the trash, we decided to send them what they love: data. The trouble: Data is not physical and sometimes is a bit difficult to understand. That is why we turn them into something that can be touched, something that everyone likes and which is also very easy to digest: chocolate. Creative idea: DATA XMAS is a set of four chocolate’s boxes with four edible infographics that uses the design to turn data into something simple to understand. So, the clients could understand how Christmas is built and we stand out in a market as saturated as Christmas gifts. Inside the boxes they found such curious data as: “The best-selling nativity scene figurine was Donald Trump’s” “That the most heard carol was The BSO from home alone” “65% of Spanish people let the Christmas lights work all year” |
| Tipo de Mídia | Imprensa e publicações |