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Diesel - "DIESEL Return" by PHNX Awards 2020

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TituloDIESEL Return
Agência
Campanha Return Policy
Anunciante Diesel
Marca Diesel
Data da primeira Transmissão/Publicação 2020 / 4
Produto Diesel
História Wardrobing is the act of buying clothes, wearing them for the occasion and returning them within 14 days for a full refund. For the launch of the FW19 collection, instead of fighting it, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING both gaining new customers and reducing returns in the process.
Comprimento
Creative Agency Publicis Italy
Global CCO Publicis WW Bruno Bertelli
CCO Cristiana Boccassini
General Manager Daniela Di Maio
Creative Director Thiago Cruz
Creative Director Mihnea Gheorghiu
Creative Supervisor Costanza Rossi
Copywriter Sébastien Rouvière
Art Director Andrea Sarcullo
Digital Account Director Ilaria Castiglioni
Account Director Filippo D’Andrea
Account Executive Mirko De Martini
Senior Strategic Planner Monica Radulescu
Social Media Manager Doina Tatu
Head of TV Production Francesca Zazzera
TV Producer Erica Lora Lamia
Art Buyer Caterina Collesano, Marcella Garutti
Director Similar But Different
Production company Smuggler
Executive Producers Fergus Brown and Chris Barrett
Producer Javier Alejandro
DOP Kaname Onoyama
Stylist Luci Ellis
Music Production Sizzer