Museum of Holocaust - "Milton leite CorinthiansHolocauto" by PHNX Awards 2020
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| Titulo | Milton leite CorinthiansHolocauto |
| Campanha | A star to remember |
| Marca | Museum of Holocaust |
| Data da primeira Transmissão/Publicação | 2019 / 6 |
| Produto | A Jersey to remember |
| História | 70 years after the Holocaust there are still deniers all over the world. The movement started gaining traction in Brazil. To preserve history, in 2017 a Holocaust Museum was inaugurated in São Paulo’s Bom Retiro - a traditional immigrant neighborhood where Holocaust survivors were welcomed after escaping Europe. But to ensure the lessons of this tragic part of history were never forgotten in Brazil, it needed to reach everyone. Help, once again, was found in the community. Founded in 1910 by Bom Retiro’s immigrant workers, Brazil’s oldest and the city’s most popular football team, embraces above all else its traditions and history. Nearly a decade ago, it proved that conviction by removing its victory stars from its uniform. In 2019, the team agreed to help the Holocaust Museum draw its 30 million fan’s, and the country’s, attention by bringing back a different star. In the week of the anniversary of the Kristallnacht pogrom, the team entered the field with the Star of David above its badge. (We see fans and tv hosts with the star shaped pamphlet) Fans got to learn about the new Museum and the history of Kristallnacht. And so did the media. Every sports roundtable about the week’s games became a history lesson. News spread beyond the country’s borders, prompting a formal letter of gratitude from Israel’s Minister of Culture. The games’ shirts were auctioned off with earnings donated to the Holocaust Museum. And due to overwhelming popular demand, Corinthians and Nike have now made the special edition shirt available on their official online store. By sharing the actual history of the Holocaust and inviting fans to learn more about it at the Museum, attendance tripled (?) since the game. And it let the country know where accurate and reliable information can be found. (Montage of the survivors; testimonies from the Museum in the first person: “I was at a concentration camp in Poland”, “My number was KZ857638”, “I was in the Terezin camp”) |
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