Air Effects, SmallSpace, Fabric Refresher, CAR, Plug - "Most Undisruptive Radio Ad" by PHNX Awards 2020
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| Titulo | Most Undisruptive Radio Ad |
| Agência | Grey Midwest |
| Campanha | The Most Undisruptive Radio Ads |
| Anunciante | Procter & Gamble |
| Marca | Air Effects, SmallSpace, Fabric Refresher, CAR, Plug |
| Data da primeira Transmissão/Publicação | 2019 / 11 |
| Produto | Febrile |
| História | People loooooove listening to music. They hate when their music is interrupted by radio ads. So, Febreze set out to create the world’s most undisruptive radio ad. We analyzed 100M songs across the three largest music streaming platforms – Pandora, Spotify and Apple Music. All of this data was aggregated into 12 different musical trends. Then AI coded the sonic DNA of each of these groupings to create 12 original scores. Then we seamlessly slipped these ads into people’s playlists on streaming radio platforms, like Pandora. |
| Comprimento | |
| Chief Creative Officer | Adam Kahn |
| Chief Creative Officer | Rodrigo Jantene |
| Group Creative Director | Margaret Russo |