Titulo | Concept Board |
Agência |
GTB
|
Campanha |
No Squeak Broadcast
|
Anunciante |
Ford Motor Company
|
Marca |
Ford
|
Data da primeira Transmissão/Publicação |
2020 / 6
|
Produto |
EcoSport
|
História | If you’re a fan of basketball, the squeak of the players’ sneakers on the court is as much a part of the atmosphere as the bouncing ball or the cheers of fans. But for the finals of a Brazilian basketball league, the squeak was suddenly silenced. After a full minute sans squeaks, the commentator revealed that the phenomenon had been put in place to promote Ford’s anti-skid technology. Devised by Ford’s advertising agency GTB, it required taking control of eight microphones during the live broadcast and using a mixing desk to dial down the squeaks. This was repeated every quarter for five games. Stealing the skids from the game enabled Ford to talk about anti-skid on the streets. |
Executive Creative Director |
Vico Benevides |
Creative Directors |
Rodrigo Strozenberg, Denis Peralta |
Copywriters |
Andre Savastano, Cauique Johnson |
Art Directors |
Leandro Bechara, Thiago Nascimento |
RTV |
Marina Fridman, Yasmin Mattos |
Account |
Andre Cruz |
Media |
Rafael Amorim, Thamyris Bueno, Giorgio Christiano |
Filmmaker |
Regis Fernandez |
Production Company |
Dirty Work Factory |
Audio |
Cabaret |