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Progressive Insurance - "Get Off My Insurance"

Arnold

Arnold Boston, Estados Unidos

Prêmios

3422

Marca: Progressive Insurance
País: Estados Unidos

Anunciante: Progressive Insurance

Titulo	Get Off My Insurance
Agência	Arnold
Campanha	Get Off My Insurance
Anunciante	Progressive Insurance
Marca	Progressive Insurance
Data da primeira Transmissão/Publicação	2019 / 6
Produto	Insurance
Sector Empresarial	Seguros
História	Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Audio Post Production	Sound Lounge
Produtora	Station Film
Pós-produção	EditBar
Pós-produção	Brickyard VFX
Chief Creative Officer	Icaro Doria
Director executivo criativo	Sean McBride
Director criativo	Nate Donabed
Director criativo	Josh Kahn
Director de arte	Ashley Herrin
Director de arte	Helen Rieger
Redator	Zoe Myers
Produtor da agência	Mike Lawson
Estrategista	Catherine Sheehan
Managing Diretor	Vallerie Bettini
Account Manager	Gail Felcher
Account Manager	Aiden Keefer
Realizador	Brendan Gibbons
Director de fotografia	Tim Ives
Producer	Geoff Clough
Editor	Mike Reuter
Sound Designer	Justin Kooy