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D&AD Impact

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2016 D&AD Impact Award Winners

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2016 D&AD Impact - White Pencil - Product
Responsible Production & Consumption

Ryman Eco

AGêNCIA: Grey London
MARCA: Ryman
CATEGORIA: Product
PRêMIO: White Pencil
ANUNCIANTE: Ryman

2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

#LikeAGirl

AGêNCIA: Leo Burnett Chicago
MARCA: Always
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Procter & Gamble

2016 D&AD Impact - White Pencil - Business Initiative
Diversity & Equality

Love Has No Labels

AGêNCIA: R/GA
MARCA: Love Has No Labels
CATEGORIA: Business Initiative
PRêMIO: White Pencil
ANUNCIANTE: Ad Council

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

The Organic Effect

AGêNCIA: Forsman & Bodenfors Göteborg
MARCA: Coop
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Coop

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

The Organic Effect

AGêNCIA: Forsman & Bodenfors Göteborg
MARCA: Coop
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Coop

2016 D&AD Impact - White Pencil - Business Initiative
Environmental Sustainability

Brewtroleum - 2

AGêNCIA: Colenso BBDO Auckland
MARCA: DB Export
CATEGORIA: Business Initiative
PRêMIO: White Pencil
ANUNCIANTE: DB Breweries Ltd.

2016 D&AD Impact - White Pencil - Community / Public Project
Government Engagement

Beauty Tips by Reshma

AGêNCIA: Ogilvy India
MARCA: Make Love Not Scars
CATEGORIA: Community / Public Project
PRêMIO: White Pencil
ANUNCIANTE: Make Love Not Scars

2016 D&AD Impact - White Pencil - Entire Business
Community

#OptOutside

AGêNCIA: Venables Bell + Partners
MARCA: REI
CATEGORIA: Entire Business
PRêMIO: White Pencil
ANUNCIANTE: Rei

2016 D&AD Impact - White Pencil - Marketing Campaign
Communication & Interaction

The Purity Test

AGêNCIA: Cohn&Jansen JWT
MARCA: Aqua Carpatica
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Valvis Holding

2016 D&AD Impact - White Pencil - Other
Health & Wellness

Manboobs

AGêNCIA: DAVID
MARCA: Breast Cancer
CATEGORIA: Other
PRêMIO: White Pencil
ANUNCIANTE: MACMA

2016 D&AD Impact - White Pencil - Business Initiative
Industry Evolution

Touchable Ink

AGêNCIA: J. Walter Thompson Bangkok
MARCA: Thai Samsung & The Association of the Blind
CATEGORIA: Business Initiative
PRêMIO: White Pencil
ANUNCIANTE: Samsung

2016 D&AD Impact - White Pencil - Business Initiative
Environmental Sustainability

Edible Six Pack Rings

AGêNCIA: We Believers
MARCA: Saltwater Brewery
CATEGORIA: Business Initiative
PRêMIO: White Pencil
ANUNCIANTE: Saltwater Brewery

2016 D&AD Impact - White Pencil - Community / Public Project
Humanitarian Aid

The lifesaver backpack

AGêNCIA: J. Walter Thompson Colombia
MARCA: Luki Fruit Snacks
CATEGORIA: Community / Public Project
PRêMIO: White Pencil
ANUNCIANTE: Luki Fruit Snacks

2016 D&AD Impact - White Pencil - Marketing Campaign
Responsible Production & Consumption

Fair Food Program Branding Campaign

AGêNCIA: Pinkwater & Putman
MARCA: Coalition of Immokalee Workers
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Coalition of Immokalee Workers

2016 D&AD Impact - White Pencil - Marketing Campaign
Urban Living

Get a beep

AGêNCIA: Edelman Deportivo
MARCA: Hövding
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Hövding

2016 D&AD Impact - White Pencil - Product
Urban Living

Flow™ Hive

MARCA: BeeInventive Pty Ltd
CATEGORIA: Product
PRêMIO: White Pencil
ANUNCIANTE: BeeInventive Pty Ltd

2016 D&AD Impact - White Pencil - Community / Public Project
Education

Care counts

AGêNCIA: DigitasLBi
MARCA: Whirlpool
CATEGORIA: Community / Public Project
PRêMIO: White Pencil
ANUNCIANTE: Whirlpool Corporation

2016 D&AD Impact - White Pencil - Business Initiative
Industry Evolution

Touchable Ink

AGêNCIA: J. Walter Thompson Bangkok
MARCA: Thai Samsung & The Association of the Blind
CATEGORIA: Business Initiative
PRêMIO: White Pencil
ANUNCIANTE: Samsung

2016 D&AD Impact - White Pencil - Marketing Campaign
Diversity & Equality

Dads #ShareTheLoad

AGêNCIA: BBDO India
MARCA: Ariel Matic
CATEGORIA: Marketing Campaign
PRêMIO: White Pencil
ANUNCIANTE: Procter & Gamble

2016 D&AD Impact - Black Pencil - Marketing Campaign
Industry Evolution

The Inglorious Fruits & Vegetables Case

AGêNCIA: Marcel
MARCA: Intermarché
CATEGORIA: Marketing Campaign
PRêMIO: Black Pencil
ANUNCIANTE: Intermarché