2023 Spikes Asia Award Winners

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2023 Spikes Asia - Effectiveness Grand Prix - Market > Single Market
Creative Effectiveness

Make Lamb, Not Walls

AGêNCIA: The Monkeys
MARCA: Australian Lamb
CATEGORIA: Market > Single Market
PRêMIO: Effectiveness Grand Prix
ANUNCIANTE: Meat and Livestock Australia

2023 Spikes Asia - Grand Prix - Branded Content & Entertainment > Branded Content & Entertainment Film
2023 Spikes Asia - Grand Prix - Health & Wellness: Awareness & Advocacy > Brand-led Education & Awareness
2023 Spikes Asia - Grand Prix - Copywriting > Packaging Design
Industry Craft

Rejected Ales

AGêNCIA: Howatson+Company
MARCA: Matilda Bay
CATEGORIA: Copywriting > Packaging Design
PRêMIO: Grand Prix
ANUNCIANTE: Matilda Bay

2023 Spikes Asia - Grand Prix - Innovation > Brand Strategy & Experience
Innovation

Dear My Hero - Hydrogen Garbage Truck

AGêNCIA: Innocean Worldwide Seoul
MARCA: Hyundai
CATEGORIA: Innovation > Brand Strategy & Experience
PRêMIO: Grand Prix
ANUNCIANTE: Hyundai Motor Company

2023 Spikes Asia - Grand Prix For Good - Grand Prix for Good > Grand Prix for good
Grand Prix for Good

Lack of Consent

AGêNCIA: TBWA\Sydney
MARCA: Consent Labs
CATEGORIA: Grand Prix for Good > Grand Prix for good
PRêMIO: Grand Prix For Good
ANUNCIANTE: Consent Labs

2023 Spikes Asia - Grand Prix - Data > Data-driven Targeting
Direct

Welcome to Flipvertising

AGêNCIA: CHEP Network
MARCA: Samsung Galaxy Z Flip4
CATEGORIA: Data > Data-driven Targeting
PRêMIO: Grand Prix
ANUNCIANTE: Samsung

2023 Spikes Asia - Grand Prix - Strategy & Techniques > Data-enhanced Creativity
2023 Spikes Asia - Grand Prix - Excellence in Entertainment > Brand Integration & Sponsorships / Partnerships for Branded Content
2023 Spikes Asia - Grand Prix - Excellence in Music > Use of Original Composition
Music

Journa-Rhythm

AGêNCIA: TBWA\HAKUHODO
MARCA: The Asahi Shimbun
CATEGORIA: Excellence in Music > Use of Original Composition
PRêMIO: Grand Prix
ANUNCIANTE: Asahi Shinbun Publishing Company

2023 Spikes Asia - Grand Prix - Form > Video / Moving Image
Digital Craft

The First Digital Nation

AGêNCIA: The Monkeys
MARCA: Tuvalu
CATEGORIA: Form > Video / Moving Image
PRêMIO: Grand Prix
ANUNCIANTE: The Government Of Tuvalu

2023 Spikes Asia - Grand Prix - Excellence: PR Craft > Public Affairs & Lobbying
PR

The First Digital Nation

AGêNCIA: The Monkeys
MARCA: Tuvalu
CATEGORIA: Excellence: PR Craft > Public Affairs & Lobbying
PRêMIO: Grand Prix
ANUNCIANTE: The Government Of Tuvalu

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Kitchen

AGêNCIA: Ogilvy Thailand
MARCA: IKEA
CATEGORIA: Print & Publishing: Sectors > Consumer Goods
PRêMIO: Grand Prix
ANUNCIANTE: IKEA

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Living Room

AGêNCIA: Ogilvy Thailand
MARCA: IKEA
CATEGORIA: Print & Publishing: Sectors > Consumer Goods
PRêMIO: Grand Prix
ANUNCIANTE: IKEA

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Restroom

AGêNCIA: Ogilvy Thailand
MARCA: IKEA
CATEGORIA: Print & Publishing: Sectors > Consumer Goods
PRêMIO: Grand Prix
ANUNCIANTE: IKEA

2023 Spikes Asia - Grand Prix - Touchpoints & Technology > Use of Social & Digital Platforms
Brand Experience & Activation

The Unbranded Menu

AGêNCIA: Leo Burnett Group Manila
MARCA: McDonald’s Philippines
CATEGORIA: Touchpoints & Technology > Use of Social & Digital Platforms
PRêMIO: Grand Prix
ANUNCIANTE: McDonald’s

2023 Spikes Asia - Grand Prix - Glass: The Award for Change > Glass
Glass: The Award For Change

Knock Knock (Board)

AGêNCIA: Cheil Worldwide Inc.
MARCA: Korean National Police Agency
CATEGORIA: Glass: The Award for Change > Glass
PRêMIO: Grand Prix
ANUNCIANTE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Excellence in Media > Media Insights & Strategy
Media

Knock Knock (Film)

AGêNCIA: Cheil Worldwide Inc.
MARCA: Korean National Police Agency
CATEGORIA: Excellence in Media > Media Insights & Strategy
PRêMIO: Grand Prix
ANUNCIANTE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Glass: The Award for Change > Glass
Glass: The Award For Change

Knock Knock (Film)

AGêNCIA: Cheil Worldwide Inc.
MARCA: Korean National Police Agency
CATEGORIA: Glass: The Award for Change > Glass
PRêMIO: Grand Prix
ANUNCIANTE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Technology > Innovative use of Technology
Mobile

Knock Knock (Film)

AGêNCIA: Cheil Worldwide Inc.
MARCA: Korean National Police Agency
CATEGORIA: Technology > Innovative use of Technology
PRêMIO: Grand Prix
ANUNCIANTE: Korean National Police Agency