The first set of D&AD Pencil winners for 2017 are announced today, but entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
So far the Top 5 ranking countries by Pencils won are:
United Kingdom - 38 Pencils
United States - 33 Pencils
Australia - 17 Pencils
France - 9 Pencils
5= Japan, Singapore and Sweden - 7 Pencils
The Top 5 ranking companies so far are:
DENTSU - 6 Pencils
FRED & FARID - 5 Pencils
3= Great Guns and Clemenger BBDO Melbourne - 4 Pencils
5= Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI&Partners, Ogilvy & Mather Chicago, Ogilvy New York - 3 Pencils
The total number of Pencils awarded in each category are:
Writing for Design - 6 Pencils
Outdoor - 21 Pencils
Crafts for Design - 24 Pencils
PR - 26 Pencils
Crafts for Advertising - 32 Pencils
Creativity for Good - 33 Pencils
Music Videos - 12 Pencils
Magazine & Newspaper Design - 23 Pencils
All 177 pieces will appear in the 55th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
D&AD President Bruce Duckworth commented: “Over 220 international creative leaders have come to judge the D&AD Professional awards this year and I am thrilled to see the range of Pencils on day one of results. Even at this early stage we are delighted to see the fantastic quality of work coming through from all around the world. Watch this space for even more tomorrow.”
To keep up with all the latest from D&AD, follow @DandAD on Twitter and look out for the official #DandAD17 hashtag.