June 22, 2015 — Critical Mass, a global digital experience design agency, has hired Grant Owens, the GVP Head of Planning at Razorfish North America, as its Chief Strategy Officer.
Owens, based in New York, will lead the strategy teams across Critical Mass’s international offices and ensure the agency is relentlessly focused on designing meaningful experiences that improve customers’ lives. He will report directly to Critical Mass Chief Executive, Dianne Wilkins, and will sit on the global executive team.
Owens joins CM from Razorfish where he worked for more than 10 years, most recently as GVP Head of Planning. While there he was responsible for digital strategy for clients such as Spotify, Mercedes-Benz, Ford, Viacom, CBS Radio, BMW and CNN; prior to Razorfish he was at Euro RSCG 4D.
Di Wilkins said: “We spent a long time searching for the right person to lead our global strategy team, so this is a long-awaited and exciting appointment. Grant’s experience in building teams and obsession with amazing strategically-driven work makes him the ideal person to take this critical leadership role within the agency. We are thrilled he’s joining the team.”
Owens added: “This is a fantastic time to be joining Critical Mass. The industry is in need of a truly customer-centric experience design leader, and that is CM’s sole focus. I’m looking forward to working with the agency’s incredible talent and helping to shape the agency’s future.”
About Critical MassCritical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Critical Mass delivers experiences for clients including Citibank, HP, Nissan and Vodafone. Founded in 1996, Critical Mass has 10 full-service offices, operating across North America, Europe, Latin America, and Asia. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.