| Titulo | Weapon |
| Agência | J. Walter Thompson New York |
| Campanha | Weapon |
| Anunciante | United States Marine Corps |
| Marca | Marines |
| Posted | Dezembro 2006 |
| Sector Empresarial | Recrutamento de Funcionários Públicos, Polícia e Forças Armadas |
| História | Marines.com invites recruit prospects to examine not only the price of entry to this highly desirable place in life, but also the incredible character rewards that this transformation provides. A life in pursuit of service something far greater than self. |
| Filosofia | Bring to life the timeless and true story of the individual Marine's transformation from civilian into elite warrior. Equal parts adventure and challenge. |
| Problema | Responding to increased recruiting challenges in the face of ongoing global military conflict, and seeking to generate more qualified leads and signed contracts, the Marines deemed it necessary to overhaul their existing but aging site. |
| Resultado | The Marines campaign provides 120,000 potential new recruits each year. 20,000 or more from marines.com Visits and Page Views up considerably since launch (100% and 105% resp.) |
| Tipo de Mídia | Anúncios de internet |
| Mais Informações | marines.com |