Titulo | Winback for Press |
Agência | J. Walter Thompson New York |
Campanha | Winback for Press |
Anunciante | Federal Emergency Management Agency |
Marca | FEMA |
Posted | Dezembro 2006 |
Produto | National Flood Insurance Program |
Sector Empresarial | Governo e outras instituições |
História | To increase new net policy growth by 5% each year. |
Filosofia | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
Resultado | 26 months of consecutive growth this year. Growth up 425% in 2005. |
Tipo de Mídia | DM – Direct Mail |
Mais Informações | www.floodsmart.gov |