| Titulo | Can Not Wait |
| Agência | Havas China |
| Campanha | Can Not Wait |
| Anunciante | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Marca | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Data da primeira Transmissão/Publicação | 2016 / 12 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Filosofia | People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. |
| Resultado | After the movie, they could directly sign up to be organ donors. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creative Officer | Ben Sun |
| Director executivo criativo | Shangyong Yang |
| Director criativo | Jack Xuan |
| Redator | Kiddy Wang |
| Redator | Emily Liu |
| Director de arte | Lyon Liao |
| Director de arte | Hanmin Ming |
| Director de arte | Will Yang |
| Director de arte | Roc Wong |
| Director | Jinyu Li |
| Producer Director | Koko Huang |
| Producer Director | Coco Dai |
| Director de fotografia | Pingyi Fang |
| Câmara | Suqiang Zhang |
| Câmara | Bolin Li |
| Producer | Zhenghua Wong |
| Producer | Xuefeng Sun |
| Producer | CC Wang |
| Producer | Bobby Yang |
| Assistant Director | Marshal Chen |
| Editor | Fang Wang |
| Assistant Director | Stephen Mark |
| Lighting | Chang Ching Chung |
| Lighting | Huaisuo Zhao |