Zulu Alpha Kilo New York makes multiple key creative hires as office builds momentum

Independent Creative company Zulu Alpha Kilo’s New York office announced today that the agency has made multiple key creative hires – Cannes-award winning Creative Director teams Vic Bath and Dan Cummings and Nikki Garrett and Jeff Tyser. As well as Creative team Lizzie Cox and Tilden Lincoln.

The hires come at a time where the agency has continued momentum with Booking.com, OperaGX, Gas Leaks, and active new business opportunities.

During their four years at Zulu Alpha Kilo’s Toronto office, Vic Bath and Dan Cummings developed multi-award-winning campaigns together, including the Harley Davidson Tough Turban activation, which won a Gold Cannes Lion. Additionally, their work together has won a Grand Clio, Best in Discipline ADC Cube, Gold at the Andys, and several One Show and D&AD Pencils among other accolades. Prior to joining forces at ZAK, they spent the past several years separately at many of Canada’s top agencies.

South Africans Nikki Garrett and Jeff Tyser join ZAK New York as a Creative Director team, coming from Hill Holiday in Boston, their first US-based role. They bring a wealth of experience, gained over 16 years working on some of the world’s most iconic brands. The pair got together several years ago at TBWA Hunt Lascaris. Their work has been recognized around the world – notably, winning South Africa’s first ever Glass Lion at Cannes (Blame No More), and the country’s first ever Gold at the Webby Awards (Breaking Ballet).

Lizzie Cox and Tilden Lincoln are also joining the agency as a Creative Team. Before joining ZAK NY, Cox was an art director and designer, respectively, with Fact & Fiction and Moxie Sozo, both creative agencies based in Boulder, CO after completing her Masters in Communications Design at Pratt in New York. Prior to becoming a writer, Lincoln got his Masters in Education and attended the Denver Ad School in Colorado.

“They say you are only as good as the people you surround yourself with. Lucky for us and our clients we are encircled with some of the brightest, warmest, hilarious and talented people in the business. It's only up from here”, said CCO and Partner, Tim Gordon.

The New York office launched a year-long brand campaign for Booking.com in this year’s Super Bowl, including a 2-minute musical featuring Melissa McCarthy that ran during the Oscars. The :30 version was this year’s most watched Super Bowl spot, racking up over 118M views. ZAK NY followed it up with additional global campaign extensions using McCarthy and launched Booking’s first MLB sponsorship campaign. The agency also recently launched Splash Spots, transforming New York City fire hydrants into mini water parks during summer’s hottest months, designed for maximum fun and water efficiency. It was covered in the New York Times, Thrillist, Fast Company, Design Bridge among others.

With offices in Toronto, Vancouver, and New York City, Zulu Alpha Kilo has been recognized as one of the top independent agencies in the world. It’s been named Ad Age’s Small International Agency of the Year several times and Campaign US Independent agency of the year in 2021. In 2018, Forbes named Zulu Alpha Kilo as one of the top 100 innovators of the year and as one of the best small companies in North America. Fast Company has named the agency a world-changing firm three years in a row.