Insights from Amplify

It was advertised as the "place where chocolate dreams become reality", but those who paid £35 a ticket for 'Willy's chocolate experience' in Glasgow two weeks ago were left disappointed. The website advertising the immersive experience featured AI-generated images of a confectionery and ch… ler mais

  Generational thinking is inevitably, to some extent, an exercise in oversimplification. The constituents of each generation are as varied as all that came before, so it’s inevitable that we feel unfairly reduced by declarations that our generation has shared characteristics. But we can’t … ler mais

In 1997, famed Dutch director Paul Verhoeven, best known for his famously violent, intelligent, satirical sci-fi films such as RoboCop and Total Recall, released Starship Troopers to a global audience. Upon release critics largely misinterpreted and misunderstood the film, criticising it for… ler mais

Define your past year in three words. What a ride... What brand will you be unable to live without in 2024? I love brands – but to pick two favourites: Lego and Nike. Brands built right, and also lucky they are Amplify clients. I love building Lego together with the kids, and Nike for sneak… ler mais

    In 2008, Obama’s presidential election was not the only successful campaign that took place. At home, I won my own campaign of sorts, with a strategically thought-out plan to get an LG KS360 for my birthday. After weeks of hints, detours into phone shops and startling appearances of tor… ler mais