Insights from VCCP US

  Behavioural science consultancy Cowry Consulting, part of VCCP Group, has announced changes to the structure of its top team in order to expand into other markets. The changes see CEO Jez Groom taking up the newly created role of International CEO whilst Ziba Goddard steps up from Deputy … ler mais

  In its latest 30” spot created with VCCP, GoDaddy shows how it supports small businesses: tuning into the realities of running a business, presenting GoDaddy as being by your side every step of the way. The film demonstrates how a small floristry business, Blossom and Grow, used GoDaddy’s… ler mais

  Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more pla… ler mais

  Cannes-winning creatives move to VCCP London as part of a significant expansion, announced today, with five new hires joining the UK’s biggest creative agency, following a sustained period of global growth and new business wins. New talent joining the agency include Creative Director, Fra… ler mais

  Charlie Bigham’s is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder’s food philosophy and commitment to quality in every single dish produced in its kitchen. Created in partnership wit… ler mais