TituloThe Tabado Games
Agência
Campanha Tabado Games
Anunciante Institut National du Cancer
Marca INCa
Data da primeira Transmissão/Publicação 2019 / 12
Sector Empresarial Consciencialização social sobre drogas / álcool / tabaco
Legenda The program that will help you quit smoking
História Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting.
Tipo de Mídia Interatividade
Comprimento
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Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
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AVP Strategy / Planning

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