TituloThe 54-Second Watch (118s)
Campanha The 54-Second Watch
Anunciante Fondation Emergence
Marca Fondation Émergence
Data da primeira Transmissão/Publicação 2023
Sector Empresarial Direitos humanos
História Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.
Tipo de Mídia Branded Content

Recente Trabalho