Insights from BETC

Ryvita launches a new brand campaign – taking the brand back onto TV screens after six years, with a brand redesign and platform based on the idea, “Live life with a little more ‘ish’.” Created by Havas London, the new brand communications platform takes Ryvita away from its traditional ter… ler mais

  Madrí Excepcional, the European-style lager taking the UK by storm, has today unveiled its first ever ad campaign, ‘Door Roja’. Devised by Molson Coors’ lead UK creative agency Havas London, the £3.5m campaign aims to build on the brand’s early on-trade momentum, establish it in the off-t… ler mais

London, UK - 29 June 2022: Humanitarian charity British Red Cross has appointed Havas Media UK to its UK media planning and buying account, following a competitive pitch. Havas Media UK will now partner with British Red Cross to develop and execute media planning and buying, in order to inc… ler mais

Le Crédit Mutuel (Caisses de Crédit Mutuel membres de Crédit Mutuel Alliance Fédérale) lance une nouvelle offre bancaire dédiée aux jeunes de 10 à 17 ans : CONNECT ORIGINE, une carte, un compte, une appli pour apprendre à gérer son argent. Une initiative qui concerne à la fois les… ler mais

‘The Future is Open’ – the new brand platform from the UK’s largest university – includes a crowd-sourced research project to inform the University’s next... ler mais