| Titulo | Even a Proper Donut Knows Members Save More With Member Prices |
| Agência | Lucky Generals |
| Campanha | Even a Proper Donut Knows Members Save More With Member Prices |
| Anunciante | Co-Op |
| Marca | Co-Op |
| Data da primeira Transmissão/Publicação | 2023 / 7 |
| Sector Empresarial | Grandes armazéns, supermercados |
| História | Co-op has taken a distinctly different direction with its latest brand campaign to support its membership proposition and the launch of Member Prices, in a move designed to bring a disruptive and playful approach to a busy and competitive advertising environment. The multi-channel campaign – launching on Wednesday 19 July, across TV, print, digital out of home and in Co-op stores – focuses on the money-saving benefit of being a Co-op Member and features a regular Co-op shopper, visually represented as a ‘Proper Donut’, who loves a bargain and waxes lyrical about Co-op’s new Member Prices In a step change of direction, the character is shown shopping in store while also engaging with other customers informing them how shoppers “save a few quid on items, just by being a Co-op Member” and encouraging them to take advantage of the savings on offer. The advert’s final line acknowledges the feature of the donut character and states: “Even a proper donut knows Members save more with Member Prices. Sign up and save today.” The donut character will feature prominently across the entire media mix of print, digital out-of-home and social adverts. |
| Tipo de Mídia | Televisão |
| Comprimento |